What style best suits your brand?
Not all headshots need to feel stiff, awkward or overly corporate.
Over the years, we’ve photographed everyone from CEOs and creatives to founders, hospitality brands and people who normally “hate having their photo taken”. What we’ve learnt is that there’s no one-size-fits-all approach to portrait photography.
The style of imagery you choose says a lot about your brand, your personality and how you want people to connect with you online.
Whether you’re after something polished and professional, relaxed and natural, or bold and editorial, there are so many ways to create headshots that actually feel like you.
Below are some of the most popular styles we shoot across Newcastle, Sydney, Melbourne, Brisbane and beyond, along with examples to help you decide what direction might suit you best.
HEADSHOTS WITH OFFICE BACKGROUND
Want to look professional while still feeling like yourself?
We can create relaxed, natural headshots directly within your office environment using either natural light or a professional studio setup. This approach allows us to capture genuine personality and connection while keeping the imagery polished and aligned with your brand.
By photographing your team in their own environment, we’re able to create a cohesive collection of images that feel approachable, authentic and consistent across your website, LinkedIn profiles, annual reports, media features and marketing materials.
You can view more from our business style shoots here.
LIFESTYLE PORTRAITS
We are known for our natural, candid style that has become a popular way of capturing professionals who want to show their personality. This type of session is done in a lifestyle environment like a creative workspace, outdoors or even someone’s home or airbnb, with an emphasis on drawing out genuine character.
Lifestyle portraits are perfect for business owners, creatives, consultants and teams wanting imagery that feels approachable and modern. Rather than overly posed corporate photography, these sessions focus on movement, interaction and real moments.
The result is a collection of images that feel relaxed but still professional. Photos you can use across your website, LinkedIn, media features, speaking engagements and social media while still feeling like yourself.
These sessions also work beautifully when mixed with more polished headshots, giving you a versatile library of content that can be used across multiple platforms and campaigns.
BRANDING & FOUNDER PORTRAITS
Your brand is more than just a logo or colour palette. It’s the feeling people get when they land on your website, scroll your Instagram or meet you for the first time.
Founder and personal branding portraits are designed to capture the person behind the business in a way that feels aligned, confident and intentional.
These sessions are tailored around your brand personality, industry and goals. We carefully consider styling, location, lighting and mood so the final imagery feels cohesive and authentic to you.
Whether you’re launching a new business, refreshing your online presence or stepping more visibly into your role as the face of your brand, professional imagery can completely change the way people connect with your business.
Our goal is always to create photos that not only look beautiful, but genuinely feel like you.
STUDIO FEELS
We are rapidly building a reputation for this signature style of portrait station.
We need around 4 metres x 3 metres and can bring this entire setup directly to your office, conference or event space. This includes professional lighting, a premium backdrop and a fully tethered workflow so your team can review and select their favourite image on the day.
One of the reasons clients love this setup is how seamless and efficient the experience feels. We can photograph large teams quickly while still giving each person individual attention and direction so they feel comfortable in front of the camera.
The final look is polished, modern and consistent across departments, making it ideal for corporate teams, conferences, annual reports, leadership groups and national brands wanting cohesive imagery across multiple locations.
And the best part? We can deliver final edited images within 24 hours, helping your team update LinkedIn profiles, speaker bios, websites and internal communications almost immediately.
Shopify Portraits in London, New York, Sydney & Melbourne.
DARK & MOODY STUDIO
A more stylised and cinematic approach to portraiture.
This look uses directional lighting, deeper shadows and richer contrast to create portraits that feel bold, creative and full of personality. The result is imagery with depth, atmosphere and a slightly editorial edge.
Dark and moody portraits work especially well for creatives, founders, musicians, hospitality brands and businesses wanting something a little less traditional and a little more striking.
While still professional, these portraits feel expressive and intentional, helping people stand out while creating a strong visual identity across websites, campaigns and social media.
LIGHT AND AIRY STUDIO
A soft, relaxed and modern approach to professional portrait photography.
This style uses bright natural tones, soft lighting and minimal backgrounds to create clean, approachable imagery that feels effortless. The result is a fresh, polished look that works beautifully for personal branding photography, corporate headshots and creative businesses.
Light and airy studio portraits are perfect for people wanting imagery that feels warm and approachable while still maintaining a professional edge. This style photographs beautifully for LinkedIn headshots, websites, social media, media features and marketing content.
Our goal is always to create professional headshots that feel natural, confident and true to your personality while keeping your imagery cohesive with your overall brand aesthetic.
SOFT GREY AND WHITE
Clean, timeless and versatile, this style is one of the most popular choices for modern corporate headshots.
Using soft lighting and neutral grey or white backgrounds, these portraits feel polished and professional without being overly formal. The simplicity of the setup keeps the focus on the person, creating imagery that works beautifully across LinkedIn profiles, company websites, speaking engagements, annual reports and media features.
We can bring this full studio setup directly to your office or conference, making the process seamless for teams of any size. The neutral tones also create consistency across departments and locations, which is especially valuable for growing businesses wanting a cohesive visual identity.
This style suits almost everyone and delivers a refined, approachable look that stands the test of time.
CREATIVES
For creatives, artists, founders and personal brands, we believe your imagery should feel just as considered as the work you create.
Every creative branding shoot is tailored specifically to your vision, personality and brand aesthetic. We take the time to carefully review each brief, exploring mood, styling, lighting, location and overall feeling to ensure the final imagery feels unique, intentional and aligned with your creative identity.
Whether you’re after bold editorial portraits, relaxed lifestyle imagery, professional branding photography or something completely outside the box, our goal is always to create imagery that feels elevated and memorable.
These sessions are ideal for creatives wanting professional photos for websites, social media, press features, campaigns, portfolios and personal branding while still standing out in a crowded online space.
TEAM PHOTOS
Gone are the days of stiff, overly posed team photos.
We love capturing teams in a way that actually reflects the culture of the business. Whether it’s collaboration in the office, conversations over coffee, meetings in progress or moments out in the field, these in-situ sessions help tell the story behind your brand.
Authentic team imagery creates trust. It gives potential clients and customers a sense of who they’ll be working with before they even make contact.
These sessions are especially powerful for websites, recruitment campaigns, capability statements and social media content because they help businesses feel approachable, established and real.
HOME VIBES
There’s something special about photographing people in a space that already feels familiar to them.
Doing a photoshoot in your home adds warmth and intimacy that can be difficult to recreate elsewhere. The environment naturally reflects your personality, style and lifestyle, helping create imagery that feels deeply personal and grounded.
Home-based sessions are ideal for creatives, founders, wellness brands, real estate agents and anyone wanting imagery that feels relaxed and genuine rather than overly polished.
The comfort of being at home allows people to settle into the experience more naturally. You relax faster, conversations flow easier and moments unfold organically.
The result is a gallery filled with texture and personality.
Planning headshots for your team or upcoming conference?
We can bring our full mobile studio setup directly to your office or event space anywhere across Newcastle, Sydney and Australia-wide. This blog has more specific details about mobile studio click here.
Chat to us about creating a seamless experience for your team by clicking here.
5 Reasons Why You Should Have A Professional Headshot
- First Impressions Count – When it comes to your business profile & image, you don’t want to risk being misinterpreted. As the world has become an online mechanism for doing business, your headshot is the first impression you are making to prospective clients to make that initial contact.
- People Associate Your Face with Your Business – That’s why it so important that you have a high-quality headshot that aligns with your brand. Having a headshot for your business gives it a personal touch.
- To extend your Online Presence – By having a professional photograph on your social media accounts (LinkedIn, Twitter, Facebook, Instagram, etc), you allow people to connect an important name to a professional image.
- More than a picture – It is not just a picture; it is your professional image and brand. A brand that shows attention to detail and that you are in command of your industry as a leading expert.
- Look the Part – If you want to be treated like a professional, you must look like a professional; it’s as simple as that. We recommend updating your headshot at least every 2 years. (I do mine every 6 months!)
View more about our branding headshot packages at this link. Or contact us to book.
